What is the first thing you do after waking up and the last before going to bed?
Most probably you are not even conscious about it. It could be anything: going to piss, turning the TV set on/off or drinking a glass of water. But why that should be important to us?
In the same way an attractive book cover draws us to peek through the first pages of a book or the cliffhanger at the end of the episode of your favorite TV series makes us to tune for the next episode, the days in our ordinary lives are shaped by our expectations and the attitudes we have of them.